Look Out for Kids!

In March, Bicycle Gold Coast volunteers will be undertaking a safety campaign aimed at Gold Coast high-school students.
The campaign aims to encourage school cyclists to wear their helmets, properly secured.

It works like this: before and after school, Bicycle Gold Coast volunteers will patrol the vicinity of all high schools, looking for students who are wearing their helmets correctly. The selected students will receive an entry form for the “Win a Bike” competition, a “Look Out for Kids” sticker and a 2 for 1 movie voucher (courtesy of Birch, Carroll and Coyle).

The entry form for the “Win a Bike” competition requires students to ask their parents, and the principal, to sign the competition entry form before returning it. This strategy is aimed at raising safety awareness within the family, and within the school community.

This campaign enhances the effectiveness of the current Queensland Transport campaign aimed at primary school students. (You may have seen the television advertisements that coincide with this initiative.)

This campaign runs for an indeterminate length of time, but I can tell you that the prizes just keep getting better!

Queensland Cycle Strategy
To make Queensland a state where riding a bike is safe and convenient, and where choosing to cycle is respected, supported and encouraged by all areas of government and the community. How? Click here...